A lot of people want to speak on stage. A lot of people—like you—have a message, a product, or a purpose that they believe can massively impact thousands (if not millions) of lives. A lot of people—like you—are genuinely passionate about a cause or a concept. And a lot of people, just like you, want to influence people to incite positive, powerful change.
I get it. I can relate. Before I shifted into this place where I was getting invited to do movies with Tony Robbins, could write 3 Best-Selling Books, could speak in 12 different countries to over a hundred thousand people in just a year … I was just like you, too. I had a message, a passion, a purpose, and (of course) the drive to do something about it. I put myself out there and I made my way to this level of authority because I knew what it took.
It takes something, and that something was what set me apart from the thousands like me—and it’s what’s going to set you apart, too. It’s a Profitable Pipeline, and I guarantee that it’s all you need to build your audience and become a six- or seven-figure influencer. If you want to reach millions, impact millions, and make millions, you need a Profitable Pipeline.
This means spending the most amount of money on marketing. Marketing is what’s going to get your message out there the fastest. And it’s proven; the people you see on the top? They’re the ones who have spent hundreds of thousands of dollars every month on marketing. They’re the ones ready and willing to spend millions to turn cold traffic into paying customers so that they can then spend profit again on new traffic.
Here’s the thing; it actually takes just 4 Steps to reach that level. Four simple steps to become a six- or seven-figure influencer.
POSITION – positioning requires THREE (3) Things:
- Learn to position yourself in a highly profitable way—where should you stand in your target market? Where should you position yourself in a way that people will see you?
- Become a Micro-Celebrity—you don’t actually need to spend millions and win the heart of millions to make good money. You only need to attract the loyalty and following of a couple thousand people who will see you as a micro-celebrity (an authority figure, someone to follow) in their industry
- Stay in a place where there is little or no competition—to do this, you must make sure you cater to a specific type of person. Never generalize, never go broad. The more detailed your target, the better
PACKAGE – package yourself for Maximum Leverage. The problem with most people’s business models is that they’re broken. They eventually reach a certain point where growth is impossible
- Create Authority Media—helps people see you as an authority
- Story—when you realize how much gold there is in your story, you’ll start getting excited. You also need to learn how to tell your story right
PROMOTE – get people’s attention; get them to find out about you and how you can help them
- Build your Audience through FREE Giveaways—create quality content that you can afford to give out for free. This will give people an idea of what you offer
PRESENT – how do you act when you finally face your audience?
- Create education to Diagnose the Problem
- Create education to Prescribe a Solution
In order for you to get to the point where you’re speaking on stage and influencing thousands of people, you need to have a Profitable Pipeline—leads coming in and people buying from you consistently so that you have the cash to go make the difference. The person who can spend the most on marketing is always going to win. Let’s make that person you.