I was working with someone and this was so apparent and it’s this idea that your thirst for knowledge can actually hurt your business growth. Here’s what I see, there’s so many entrepreneurs stuck in this knowledge cycle. So I want to start by saying this:
“Unless you want to master it, don’t start it” – Chris Duncan
We don’t need to learn how to do everything we need to learn how to lead it… So, what happens in our entrepreneurial journey, we first off start by learning things. Then what happens as we scale to a $100k-$200k, we start looking at how do we get to a million, or how do we get to two million.
Ultimately, how do we grow our company is the problem.
We bring with us this idea that we need to keep on learning, and learning, and learning, and learning, so we keep on learning at this tactical level and we end up building ourselves a glorified job where we’re basically doing everything.
Here’s an idea Richard Branson doesn’t know how to do Facebook Ads, he doesn’t know WordPress, and he doesn’t know coding. It’s great to learn but the thing is you need to pick your area of mastery.
So often, I see entrepreneurs constantly choosing to spend their time learning something which in the end, is just going to hurt them more because then they end up doing it and what happens is they end up so far out of their genius. They’re so far away from where they started that they don’t even know who they are anymore, what they want to do, and business doesn’t seem exciting or juicy to them anymore.
Here’s thing I really want you to get, unless you truly want to spend your life doing it, it doesn’t make sense to actually learn how to do it, you, and your time need to focus in on your money-making activities.
I want to ask you that question:
“What is your money-making activity…?”
There’s five that I’ve really found, the first money-making activity that I see is, people that are great with coming up with ideas, building out new products & services
Next, people that are freaking fantastic at promotions. Do you love promoting, do you love marketing…? Is that your money-making activity? Or is it operations? This is the next money making activity… Are you great at taking a business apart and figuring out how the thing works do you love systems, and details of processes.
Next, is leading people…Do you love leading people? Is this your zone…? Or are you great at sales and influencing others…? Here’s the key, out of those five areas that I talked about, find one and master that. Your thirst for knowledge can hurt your business growth, so find out your money-making activity and master that.
This is how you shift from ‘LEARNING’ to ‘EARNING’
I want you to answer this question, what is your money-making activity in business..? What is it that you do, that actually contributes to your business moving forward financially, and let’s find a way to keep you there.
I was talking with with this client of mine this morning, and I said you’re doing all of these other things, and none of them are your genius. You’re doing all of these other things and you’re having to learn them, it’s awkward, it’s tough, and it’s stressful.
You’re not alone, everyone goes through this in their journey…
I love you, and I love serving you. Hope you found this useful. Live with freedom, free your mind, free your time, free your life and do what matters most, do it right now.