In order to urge your clients to buy something from you, it is always good to teach them something first.
There are so many ways on how to teach something to your audience. You can do it via a seminar, a how-to video, or by holding a webinar.
Although the three methods are all great methods to communicate your message to your market, there is one that stands out.
Webinars is the most convenient way to urge people to buy your product. I’ve always liked webinars because they allow me to make a sale while experiencing freedom. Here are four reasons why webinars are the best.
- I can do it from wherever I am — at home, out in a coffee shop, or in the beach.
- The audience does not have to go anywhere to listen — they can learn a lot of things from the comfort of their own home.
- I can go live and answer questions.
- Webinars create the warmest leads.
Who Is Your Audience?
Before you come up with a webinar, you have to think of your target audience. In order to make the most out of your webinar, you must always think of who you want to reach.
Who do you want to be on your webinar? Who is your target audience?
You Must Come Up With An Attractive Title
Your target audience will not sign up for your webinar if it does not have an attractive title. Before you come up with a webinar, you must think of a title that will appeal to your target audience. This will be your hook to get as much people into your webinar as possible.
I also have a six-step process which I use in every webinar. I call these my 6 S’s. These are very helpful points to think about when coming up with your own webinar.
Chris Duncan’s 6 Webinar S’s
When you host a webinar, you must inform your invited audience on what they need for the webinar. This may be a PDF file that they must have in hand, or a piece of paper and a pen.
Also, you must come up with ways to make your audience stick around for the entirety of the webinar. You do not want them to jump off while the webinar is going on.
You will be able to build your credibility by telling your story. We all have different types of stories that we can share to everyone, and these stories can establish our authority on specific topics.
The whole point is for you to articulate what it is that you have done in your life so that YOU will be the person that they should be looking up to.
The “struggle” is made up of two things:
- Their problem
- The mistakes that they will make
There should always be a problem that your service will solve. Make sure that you stick to one problem. Having more than one problem is too broad and will not send a clear message to your audience.
Also, you can use this portion to discuss the different mistakes that they will make in the process. Talk about the problems that you have faced and tell them the stories of other people that are applicable in the field that you are discussing.
It is okay to go deep. Try to unravel all of the struggles and roadblocks that a person can experience, and use this to lure your potential clients towards your product.
Once you have told them about the mistakes that they have made and other things that they may experience in the future, you must give them steps that they can take so that they can solve their problem.
These may be five or ten steps that they can do to make their lives easier. Everything you teach must be in your product. These steps are your “freebies” – an inside look of whatever it is that you have to offer.
Once you have laid down the solutions that you can offer to your prospective customers, it is time to sell your product.
It is time to stack and then to go on sale.
Do not be scared to put a price on the services that you are offering. You are selling a tool that will help change the lives of people. Do not be afraid to put a value on a product of service that can generate thousands of sales for your clients. Tug on their time, money and emotion. Before you know it, they will want to avail of your product or service.
Once you have stacked the value of your product, you can go on sale. Tell your audience that you will, for example, sell the product or service at a cheaper price today. But, be honest: only do it today.
People need to feel urgency in order to make a decision If your product can change people’s lives, it is like you are giving them a gift of urgency.
Once you have already gotten people’s interest, you must activate a stick mechanism. You need to do this so that your potential clients can get started on something right away. This may come in the form of a cheat sheet or a questionnaire.
No matter what your stick mechanism is, the point is simple: you need to be able to get them begin as soon as possible. Like what others say, you must strike while the iron is hot.
These are the exact steps that I do. These steps help me generate thousands of dollars for my business.
So, are you ready to build your own webinar?
Are you ready to change the lives of people while earning a lot of money?
Take note of these steps and plummet your way towards success!