When people start a business, they usually come from jobs which are focused on quality. These people come from managerial backgrounds, or jobs concerning engineering, marketing and information technology.
These jobs have trained people to stay focused on the quality of the products and services that they sell. They have come from quality-based roles.
They become so overwhelmed by the notion of being able to offer top quality products to their customers and focus solely on making their business the best that it can be.
When they jump into the world of entrepreneurship, these people tend to put their focus on creating a great and well-crafted product.
However, should this be the focus of startup business?
Should quality be the top priority of a business that has not been launched yet?
Here’s a thing that these people do not understand: they can’t afford to put quality first.
Not just yet.
They have to understand that their previous roles in the corporate world were financed by very big companies with large budgets. They can afford to put quality first.
In the startup scene, however, people start out with very little money.
A startup has no money to pay for quality
When you build a startup, you have put your focus on quantity before anything else. If you do not do this, you will not be able to know if your product is doing well.
However, take note that it is still a must to create a minimum viable product that is up to par with the standards and the delivers promises.
The thing is, without quantity or customers, you will never get started. You will never get off the ground.
To be able to develop quality products, you must have a test base. The feedback from your customers will enable you to come up with the right ways of producing your product.
With the feedback from your initial customers, you will be able to develop a product that will exceed all expectations.
Drop the ego and focus on quantity
If you want your startup to begin raking in profits, you must focus on quantity.
Yes, we know how to create high-quality products, but it must not be the focus of the early stages of a startup.
Drop the ego and forget everything that you have learned in the past.
It is not always about the quality. It is about getting customers to purchase your product so that you can develop the quality afterwards.
So, do you want to build a business that will grow?
If yes, then do not put your sole focus on the quality of your product. Pay attention to the ways on how you can bring in a lot of customers into your company.
If you make mistakes along the way, it will be okay. Your customers will forgive you. Later on, you can expect them to thank you for coming up with high-quality products.
Just focus on bringing everyone in and being able to sell your products to your market.
And with that, your business will grow.
Go for quantity first, and everything else will follow.
Build a business that will multiply.
Start smashing it today.